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Birkenstock goes public on New York Stock Exchange_我的网站

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    Photo: Screenshot from an online blogger's video
Following reports circulating online about the use of formaldehyde solution during bulk purchases and transportation of cabbages and county-level authorities in North China's Hebei Province confirming its illegal use, Chinese relevant authorities have promptly guided local authorities to conduct investigations, according to CCTV News on Sunday.
The office of the food safety commission of the State Council, the Ministry of Agriculture and Rural Affairs, and the State Administration for Market Regulation have instructed local authorities to conduct investigations, handling the incident strictly and expeditiously in accordance with the law, trace the distribution of the implicated cabbages, and prevent problematic products from entering the market.
In addition, local governments nationwide have also been urged to immediately carry out special sampling inspections and market checks on perishable vegetables such as cabbage. Any violations of laws and regulations discovered will be severely punished without leniency, the report noted.
County-level authorities in North China's Hebei Province have confirmed its illegal use to preserve freshness after a preliminary investigation, according to a statement on Saturday. Police have taken legal compulsory measures against the individuals involved and the vehicles concerned, and the case is under further investigation, according to a statement by local authorities on Saturday.
According to The Paper, a blogger posted a video on August 22 claiming that, in Kangbao county of Zhangjiakou, several batches of cabbages were randomly selected for inspection, and all were found to have been dipped in formaldehyde solution before being loaded onto trucks to preserve their freshness.
The statement by authorities in Kangbao county on the same day noted that authorities immediately organized relevant departments, including those responsible for agriculture and rural affairs, market regulation, and public security authorities, to conduct an on-site investigation.
A preliminary investigation has confirmed that the situation shown in the video is genuine. The incident involved the wholesaler illegally using formaldehyde solution during the loading and transportation of vegetables in an attempt to preserve their freshness. The public security authorities have taken legal compulsory measures against the individuals involved and the relevant vehicles. The case is currently under further investigation, per the statement.
At the same time, authorities are urgently tracing the distribution and destination of the affected cabbages. The county is also conducting a comprehensive inspection of vegetable purchasing, transportation, and sales activities to identify and address similar violations. 
"Any illegal or non-compliant practices discovered will be dealt with strictly in accordance with the law to ensure the safety of the vegetable supply," the statement read.
In an attempt to improve the appearance of the cabbages and reduce losses during transportation, the wholesalers took the risk of using formaldehyde to preserve them. The nature of the violation is extremely serious and utterly absurd, according to a commentary article published by People's Daily on Saturday.
China's Law on Food Safety and on Quality and Safety of Agricultural Products stipulate that the use of freshness-preserving agents, preservatives and other substances in the packaging, preservation, storage and transportation of agricultural products must comply with national food safety standards. Formaldehyde, classified as a Group 1 carcinogen, is strictly prohibited from being added or used.
"The wholesalers focused solely on their immediate economic interests while completely disregarding the lives and health of consumers have crossed a legal red line and breached the moral bottom line, while also damaging the good reputation of local agricultural products and causing innocent losses to local farmers who comply with regulations," People's Daily wrote.  
Global Times
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二 |     Birkenstock took a big step forward on Wall Street this week, taking the nearly 250-year-old German shoe and sandal maker public.The footwear, often seen as a counter culture shoe for hippies, and in more recent years influencers, has become must-have footwear for many people, but Birkenstock's Initial Public Offering, or IPO, which was originally priced at $46 per share, didn't attract the dress shoe-wearing stock brokers on Wednesday.Shares opened at $41, near the lower end of its expected range of $44 to $49 set a week prior, as Birkenstock CEO Oliver Reichert rang the opening bell in a room surrounded by traders sporting the opened-toed footwear and others waving the sandals in the air.Birkenstock Holding Ltd. sold nearly 10.8 million shares in the offering, which raised about $495 million on the day. Its shareholders sold an additional 21.5 million shares, according to the Associated Press."Through the strong reputation and universal appeal of our brand -- enabling extensive word-of-mouth exposure and outsized earned media value -- we have efficiently built a growing global fanbase of millions of consumers that uniquely transcends geography, gender, age and income," Birkenstock said in a recent regulatory filing with the Securities and Exchange Commission, according to the AP.What started out in 1774 as a somewhat frumpy, but functional arch support sandal has transformed into a cult fashion item and billion dollar business, bolstered with support from the recent blockbuster hit "Barbie" when Margot Robbie's character is forced to choose between high heels or the strappy suede footwear.In tandem with the opening on Wall Street, Birkenstock hosted three consumer activations in public parks throughout Manhattan and Brooklyn.To highlight New York as "the city that never stops walking," the brand created what it dubbed "Birkenfields" for a public sensory experience that explored the brand's nearly 250-year heritage and expertise in foot health.The global brand is deeply rooted in foot health maintenance as well as a family tradition of shoemaking: Its inventor sought to provide function, quality and tradition as Birkenstock's core values.Over 95% of Birkenstock products are assembled in Germany with more than 90% of their materials and components sourced from Europe, ensuring the brand meets "the highest environmental and social standards in the industry by operating state-of-the-art scientific laboratories for materials testing," according to a company press release.。

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